|THE BUNDESLIGA FAQ 98/99 MAGAZINE / March 99|
|Marketing, Bayern Munich and the National team|
|(Click on 'The Bundesliga FAQ' for an index of the 2-monthly updates)|
|This is a part of of||THE BUNDESLIGA FAQ / BUNDESLIGA FAQ MAGAZINE|
|as a component of||THE SHOT THAT PASSED RIGHT THROUGH THE NET|
|What is the contrast between the way in which football is marketed in England and Germany? I am finding it difficult to get information on the clubs in Germany?||There might be a connection between conservative thinking and the slump German football is in off and on the pitch...|
What's the matter with the 'Mannschaft'? - Part 3?
|No! Not again.
Although the story of the parallels between politics and football could
become a serial without end. Read the stuff from the last two times and
you can easily guess out this months episode...
*if you did not know: USA beat Germany 3:0
is the contrast between the way in which football is marketed in England
and Germany? I am finding it difficult to get information on the clubs
You will find out quickly that information in English is rare (or at
least it has been as I last checked). This is one of the signs for that
markerting is seen conservatively in Bundesliga. The clubs are taking the
'gifts' like the sale of merchandising and tv-rights but in the past they
have waited more or less for somebody knocking on the door and offering a
suitcase full of money.
actually happened through the change in the
the arrival of digital TV promises even another 'gift' the league
today all negative predictions have not come true. This is the
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